62
mose
Worth a lookShows a sweet-spot price point ($22.04 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.04avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$5.80–$123.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+48.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$211K$211K/yr · 508K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,968.34avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand