48
modem
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$8.3M$8.3M/yr · 1.9M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$135.31avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Price range
Okay$23.65–$284.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,327.07avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad12.0%return rate — above 5% kills the launch gate