35
moca splitter
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.07avg listing price — sweet spot $15–$100
Review moat
Okay1,672.47avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$7.20–$18.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 48K searches