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moca adapter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.3M$2.3M/yr · 626K searches
Avg price
Great$88.52avg listing price — sweet spot $15–$100
Price range
Good$38.50–$135.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,485.07avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad13.2%return rate — above 5% kills the launch gate