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mobile ham radio

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Soft demand (-17.2% this quarter) — this niche doesn't clear our bar today.

Market size 62Growth 16Conversion 18Competition 62Returns 49Price range 25Avg price 70Brand share 29Review moat 53Quality gap 68

Avg price

Good$114.05

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$557K

$557K/yr · 339K searches

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,384.88

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Price range

Okay$16.55–$351.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.2%

90-day search growth — must beat 0% to launch

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