44
military radio
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size
Great$918K$918K/yr · 1.5M searches
Avg price
Good$115.26avg listing price — sweet spot $15–$100
Review moat
Good827.27avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Price range
Bad$9.00–$1103.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price