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microsoft keyboard and mouse
Worth a lookShows a sweet-spot price point ($37.29 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$37.29avg listing price — sweet spot $15–$100
Price range
Incredible$18.27–$91.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 387K searches
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,398.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand