33
matx
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$87.94avg listing price — sweet spot $15–$100
Review moat
Good805.77avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Market size
Okay$126K$126K/yr · 358K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Price range
Okay$30.54–$308.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price