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50

mario decor

Worth a look

Shows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($62K/yr) keeps it on the watch list.

Market size 15Growth 20Conversion 24Competition 79Returns 62Price range 79Avg price 82Brand share 93Review moat 67Quality gap 32

Brand share

Great42%

top-5 brand share — no brand owns this niche

Avg price

Great$17.76

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Price range

Great$6.86–$48.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good825.74

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Market size

Bad$62K

$62K/yr · 181K searches

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