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magic keyboard 13
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good867.36avg incumbent reviews — the moat a new listing must climb
Avg price
Good$135.29avg listing price — sweet spot $15–$100
Market size
Good$320K$320K/yr · 72K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Price range
Bad$58.52–$275.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad13.7%return rate — above 5% kills the launch gate