49
macro pad
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Great$50.35avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$13.47–$172.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,539.3avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$173K$173K/yr · 490K searches
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale