29
lunar new year backdrop
Skip itSoft demand (-94.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible58.1avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.86avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.68–$18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Returns
Bad8.4%return rate — above 5% kills the launch gate
Market size
Bad$25K$25K/yr · 59K searches
Growth
Bad-94.2%90-day search growth — must beat 0% to launch