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low profile mechanical keyboard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$5.5M$5.5M/yr · 2.1M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$127.74avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good945.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay$26.53–$264.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand