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Lightning Adapter
Worth a lookShows no brand lock-in (top 5 brands take 59% of clicks), but soft demand (-6.3% this quarter) keeps it on the watch list.
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.92–$40.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.77avg listing price — sweet spot $15–$100
Market size
Okay$100K$100K/yr · 150K searches
Review moat
Bad5,316.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch