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lighting gels
Skip itSoft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Price range
Great$7.92–$38.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good678avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$13.22avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$102K$102K/yr · 156K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier