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light bulb security camera
Worth a lookShows a sweet-spot price point ($35.61 avg), but high returns (7.0%) keeps it on the watch list.
Avg price
Incredible$35.61avg listing price — sweet spot $15–$100
Price range
Great$13.82–$81.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.3M$1.3M/yr · 1.7M searches
Growth
Good+42.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,236avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Returns
Bad7.0%return rate — above 5% kills the launch gate
Signals High Returns