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label maker tape
Worth a lookShows a $3.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.4M$3.4M/yr · 1.8M searches
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.73avg listing price — sweet spot $15–$100
Price range
Great$5.92–$60.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Okay3,441.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality