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kuna security light with camera
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$44.55avg listing price — sweet spot $15–$100
Price range
Great$15.04–$115.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,504.31avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 30K searches