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keystone wall plate
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good1,058.75avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.78avg listing price — sweet spot $15–$100
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Price range
Bad$1.58–$18.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$67K$67K/yr · 73K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality