46
keyboard without number pad
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$54.00avg listing price — sweet spot $15–$100
Review moat
Great453.81avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.12–$172.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$195K$195K/yr · 196K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price