43
keyboard kit
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great158.34avg incumbent reviews — the moat a new listing must climb
Avg price
Great$62.23avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$10.12–$203.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Bad$76K$76K/yr · 279K searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale