40
keyboard for ipad air
Skip itHigh returns (10.4%) — this niche doesn't clear our bar today.
Market size
Great$1.7M$1.7M/yr · 670K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$127.22avg listing price — sweet spot $15–$100
Review moat
Okay2,727avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay$24.79–$277.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Returns
Bad10.4%return rate — above 5% kills the launch gate