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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 89Conversion 31Competition 12Returns 53Price range 27Avg price 74Brand share 0Review moat 14Quality gap 19

Growth

Great+94.3%

90-day search growth — must beat 0% to launch

Avg price

Good$103.98

avg listing price — sweet spot $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay$82.47–$148.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$110K

$110K/yr · 43K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad24,122

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms