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jaybird vista 2
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$93.92avg listing price — sweet spot $15–$100
Market size
Good$765K$765K/yr · 547K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Price range
Okay$25.42–$310.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Review moat
Bad6,268.04avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand