34
ipad pro 2nd generation keyboard
Skip itSoft demand (-46.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$43.40avg listing price — sweet spot $15–$100
Price range
Great$13.44–$85.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,845.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 19K searches
Growth
Bad-46.3%90-day search growth — must beat 0% to launch
Returns
Bad11.6%return rate — above 5% kills the launch gate
Signals High Returns