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ipad pro 2018 case

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A small market ($56K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 20Conversion 31Competition 66Returns 16Price range 83Avg price 86Brand share 63Review moat 24Quality gap 55

Avg price

Great$19.35

avg listing price — sweet spot $15–$100

Price range

Great$7.68–$55.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,927.91

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Returns

Bad7.5%

return rate — above 5% kills the launch gate

Market size

Bad$56K

$56K/yr · 120K searches

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