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ipad mini 2 case
Skip itSoft demand (-14.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$12.98avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.55–$23.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 194K searches
Returns
Bad5.4%return rate — above 5% kills the launch gate
Review moat
Bad13,047.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Signals High Returns