55
ipad earbuds
Worth a lookShows searches that convert (11.5% search→purchase), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$899K$899K/yr · 553K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.15avg listing price — sweet spot $15–$100
Price range
Good$9.51–$20.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,852.91avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Signals Out of Stock