49
ipad air 11 inch screen protector paperlike
Skip itSoft demand (-20.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Price range
Great$7.28–$48.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$635K$635K/yr · 356K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad14,142.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.9%90-day search growth — must beat 0% to launch