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ipad 11 case with keyboard
Skip itSoft demand (-12.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$57.99avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$234K$234K/yr · 163K searches
Review moat
Okay2,930.26avg incumbent reviews — the moat a new listing must climb
Price range
Okay$19.17–$275.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Bad5.7%return rate — above 5% kills the launch gate
Growth
Bad-12.2%90-day search growth — must beat 0% to launch