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interior door keypad lock
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$84.23avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,258.07avg incumbent reviews — the moat a new listing must climb
Price range
Good$28.99–$159.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Market size
Okay$241K$241K/yr · 56K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand