46
iem case
Skip itA small market ($83K/yr) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good730.06avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$12.90avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.55–$25.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 170K searches