35
icom
Skip itPricing outside the sweet spot ($514.65 avg) — this niche doesn't clear our bar today.
Review moat
Great151.8avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$455K$455K/yr · 130K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$35.43–$1890.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$514.65avg listing price — sweet spot $15–$100
Signals High Price