36
icm870-32a soft start
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+158.6%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great168.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$250.49avg listing price — sweet spot $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad$37K$37K/yr · 25K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$122.57–$391.49cheapest to priciest tracked listing — scored on the share inside $15–$100