31
ice fishing fish finder
Skip itSoft demand (-72.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Good770.92avg incumbent reviews — the moat a new listing must climb
Market size
Good$617K$617K/yr · 216K searches
Avg price
Good$142.27avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$85.30–$222.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-72.2%90-day search growth — must beat 0% to launch
Signals High Price