43
house security devices
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.34avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Good$7.11–$164.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,836.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 229K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand