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homekit motion sensor
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$44.09avg listing price — sweet spot $15–$100
Price range
Great$14.75–$116.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great448.85avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$89K$89K/yr · 46K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand