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Home Security System
Skip itPrices mostly outside the sweet spot ($29.74–$586.30) — this niche doesn't clear our bar today.
Market size
Great$921K$921K/yr · 328K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+35.4%90-day search growth — must beat 0% to launch
Review moat
Good1,438.5avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$181.19avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$29.74–$586.30cheapest to priciest tracked listing — scored on the share inside $15–$100