41
gw
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible12.29avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Market size
Good$753K$753K/yr · 65K searches
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$19.13–$4197.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$1223.40avg listing price — sweet spot $15–$100