49
grandparents day
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible20.67avg incumbent reviews — the moat a new listing must climb
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Good$5.07–$37.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.99avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 110K searches