27
gobo
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Great$97.40avg listing price — sweet spot $15–$100
Review moat
Good542.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$35.95–$289.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 66K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale