51
ghost stickers
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but prices mostly outside the sweet spot ($2.69–$12.50) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Review moat
Great138.98avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.83avg listing price — sweet spot $15–$100
Market size
Bad$22K$22K/yr · 86K searches
Price range
Bad$2.69–$12.50cheapest to priciest tracked listing — scored on the share inside $15–$100