66
gaming keyboard and mouse
Worth a lookShows a sweet-spot price point ($31.27 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$31.27avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 2.2M searches
Price range
Great$11.05–$95.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great26%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,704.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.4%90-day search growth — must beat 0% to launch