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football cutouts
Skip itPrices mostly outside the sweet spot ($4.64–$14.48) — this niche doesn't clear our bar today.
Review moat
Great129.55avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.05avg listing price — sweet spot $15–$100
Growth
Bad-40.3%90-day search growth — must beat 0% to launch
Market size
Bad$17K$17K/yr · 51K searches
Price range
Bad$4.64–$14.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier