37
floor alarm mats for elderly
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$97.30avg listing price — sweet spot $15–$100
Review moat
Good668.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$22.97–$187.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$146K$146K/yr · 29K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Returns
Bad9.0%return rate — above 5% kills the launch gate
Brand share
Bad98%top-5 brand share — brand-locked demand