24
facebook portal
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,337.79avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$253.90avg listing price — sweet spot $15–$100
Market size
Okay$115K$115K/yr · 103K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Price range
Bad$42.92–$488.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand