40
face cam
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.4M$1.4M/yr · 356K searches
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Good$141.18avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,779.79avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$30.41–$265.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price