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extension cord
Launch itA $48.3M/yr market growing +3.5% this quarter with returns at 1.3% — clears our launch bar.
Market size
Incredible$48.3M$48.3M/yr · 34.0M searches
Returns
Great1.3%return rate — above 6% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$14.35avg listing price — sweet spot $15–$100
Price range
Good$6.22–$26.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Bad20,223.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality