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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.2M$1.2M/yr · 280K searches
Avg price
Good$141.74avg listing price — sweet spot $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Price range
Okay$10.13–$336.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad35,896.74avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price