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56

emergency radio

Worth a look

Shows a $3.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 6Conversion 43Competition 55Returns 79Price range 91Avg price 95Brand share 58Review moat 23Quality gap 40

Market size

Incredible$3.4M

$3.4M/yr · 2.6M searches

Avg price

Incredible$38.30

avg listing price — sweet spot $15–$100

Price range

Great$10.82–$98.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,280.79

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-37.0%

90-day search growth — must beat 0% to launch

Search terms